![](https://cdn.myportfolio.com/c4d3df663681efe458b5a5d0311e1b02/2440b7ced862482735cf3f3d_rw_600.png?h=b8b5af6d626359e35f9f435e0b190e85)
![](https://cdn.myportfolio.com/c4d3df663681efe458b5a5d0311e1b02/ec5444edf8415d106424ab18_rw_600.png?h=b570f6fb2d7e505430c42e9243eb4f6d)
![](https://cdn.myportfolio.com/c4d3df663681efe458b5a5d0311e1b02/cedddc11d9b7aab137e01e23_rw_600.png?h=1a34b950cca3da3c1a26fe32a4b5fa3c)
![](https://cdn.myportfolio.com/c4d3df663681efe458b5a5d0311e1b02/58a3d073447e945423b11485_rw_600.jpg?h=4ca31c7b0ae27259887878d4f32ed67d)
Videomatic was a youtube movie review experiment lead by Eric and Allison Bieller. The premise was to create a identity that embodied the look and feel of a 70s and 80s vintage style of design. The process took several directions before the two were set on a common type and logo accompanied by a variety of visual styles to represent their youtube presence.